Thinking about Staging? Here’s what to expect.

Home staging is one of the most effective marketing strategies you can use to help sell your home fast and for top dollar. Once you’ve decided to invest in staging your home, it all starts with a consultation.  

Here is a living room before ABQ Home Staging staged it for Sale.

Here is a living room before ABQ Home Staging staged it for Sale.

Here is the Living room after ABQ Home Staging got the house ready for the market.

Here is the Living room after ABQ Home Staging got the house ready for the market.

Here’s a breakdown of what to expect from a home staging consultation so you can be prepared.

Home Staging Consultation Steps

  •   A walkthrough of the home

    A home staging consultation starts with a walkthrough of the home. The staging expert will take their time going through each room in the home, taking notes along the way. This is our chance to take a walk in the buyer’s shoes to see what kind of first impression the home would give them and observe what changes need to be made to make it more appealing to a critical buyer. We may also ask the seller questions along the way.

  • Discussion about the home’s target market

    Home staging is the same concept as packaging a product. To know how to package it in a way that will attract the consumer, it’s crucial to know your target market. Home stagers work directly with real estate agents and spend time learning and studying the trends so we can “package” (or stage) each home as effectively as possible. Not only do we know the trends in the market as a whole, but we also know how to appeal to specific demographics, such as families versus singles.

  •   A review of the home’s curb appeal

    The first impression starts at the driveway. Some buyers won’t even bother going inside if they don’t like what they see when they drive up. A home stager will give your home’s curb appeal a review from the curb to the front door, pointing out any repairs and changes that need to be made. We’ll suggest things such as landscaping ideas and even paint color suggestions to make the strongest impression possible.

  • A review of each room

    Each room will get a detailed assessment of what should be done to make it more appealing to the target market. This can include things such as:

    §  Decluttering

    §  Repairs

    §  Painting

    §  Cleaning

    §  Furniture arrangement

    §  Décor

Some rooms may only require a little bit of redesign while others require more extensive staging and changes to be ready to impress buyers.

Once everything has been reviewed, your home stager will be able to carry out most of the recommended changes (like decluttering, redesign, and staging) and refer you to a reputable vendor for the rest (such as cleaning and painting). They will walk you through the process to make sure everything is done right. Lastly, your realtor should bring in a professional photographer to take beautiful MLS photos. Then, you just have to wait for the offers to start rolling in!

 

Why It's Better To Do Repairs & Upgrades Than To Offer Buyer's Credits

In the era of HGTV, potential home-buyers expectations have become extremely high. They want a home that is beautiful and problem-free. Buyers are willing to pay premium prices for the perfect home that is move-in ready.

The reality is that most homes on the market need some sort of repairs or upgrades in order to appeal to these sophisticated and demanding buyers. The question is, is it better to do the repairs and upgrades on your own, or give a buyers credit to address the issues.

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Upgrades vs Buyer’s Credit

Once you decide that your home does need a facelift as compared to other options in the marketplace, the next decision is whether to do it before listing or offering the buyer a credit which allows them to remodel to their own taste. While it might seem like a good idea to give the buyer the ability to choose their own design, the truth is that if you can afford to do the work, you should get it done before listing. Here are a few reasons why offering a buyer’s credit has a downside:

•Buyer Impression: A dated home will look dated. Unless you’re offering a true “fixer-upper,” then buyers will evaluate your home based on its current appeal. Some will envision the potential, but many will find that too much work.

• Lower Offers: Offering a credit could be seen as seller motivation or desperation, which can lead to lower offers.

• Credit vs Value: You might feel an $8000 credit is reasonable for new kitchen counter-tops but your buyer might not. This can lead to additional negotiations which might reduce your profit.

• Home Condition: Buyers are hoping for a low-maintenance, low-repair property. If your home shows its age, buyers naturally wonder what else might be lurking beneath the surface.

• Loan Approval: Getting a home loan approved with a “carpet allowance” is all but impossible. To avoid this concern, most credits are labeled as “closing cost credit” instead, but there are limits to that also. If your buyers already are hoping for a closing cost credit, then they might not be able to accept your offer.

A dated home will always look dated. While you might find a buyer who can truly visualize the potential of your home, the truth is a home in need of updates will have a smaller buyer pool, and this reduces your chances of a good offer. If you can afford to make the updates before you list, you remove the opportunity for low-ball offers and put yourself in the best possible position to get a great offer.