2017 Profile of Home Staging

The True Impact of Home Staging


Sixty-two percent of listing agents say professional staging decreases the amount of time a home spends on the market, while 40 percent of buyer’s agents say their clients are more willing to walk through a home that has been staged, according to the National Association of REALTORS®’ 2017 Profile of Home Staging.

“REALTORS® know how important it is for buyers to be able to picture themselves living in a home, and staging a home makes that process much easier for potential buyers,” says NAR President William E. Brown. “While all real estate is local and many factors play into what a home is worth and how much buyers are willing to pay for it, staging can be the extra step sellers take to help sell their home more quickly and for a higher dollar value.”

Thirty-one percent of respondents to NAR's survey say staging increased the dollar value of a home they sold by 1 percent to 5 percent; 13 percent of respondents say it increased a home’s dollar value by 6 percent to 10 percent. Agents on both the buying and selling side agree that the living room is the most important part of a home to stage, followed by the master bedroom, kitchen, and outdoor space. 

Thirty-eight percent of listing agents say they stage every one of their sellers’ homes before listing them. Fourteen percent say they will only stage homes that are difficult to sell, while 7 percent say they only stage homes in higher price brackets. However, 37 percent of listing agents say they do not stage homes at all before listing them. Instead, they say they make recommendations to sellers to declutter their homes and fix any issues.

Agents who stage say the seller pays for the staging 25 percent of the time, according to the survey. Twenty-one percent say they have provided funds to stage a home. Fourteen percent of agents say they offer home staging services to sellers.

Source: National Association of REALTORS® 2017 Profile of Home Staging (2017)

When You Stage Your Home...

White Orchid is a leading home staging firm in Denver, Colorado. They produced this video with a great message about Staging!

When you stage your home for sale,  your photos look awesome!

When your photos looks awesome, people view your home online.

When people view your home online, they decide to visit.

When they visit, they love your staged home and get excited!

When they get excited, they make an offer.

When people make offers on your home, your property gets sold.

Sell your home fast!  Stage your home for sale!

Tips for Staging Your Living Room

One of the first rooms potential buyers see is the living room. That is why it is extremely important that it be welcoming and appealing.  The first step is to de-clutter and depersonalize the space. Go through the room and remove personal photos, collections and any décor item that is smaller than 6”x6”. People want to see the room, not your personal items.

abq home staging Living-room before after.jpg

Does the room need any repairs or repainting?  Now is the time to do it. Get rid of that bold color you added eight years ago. Maybe upgrade that light fixture with something nicer. How are the carpets? Do they need a cleaning or should they be replaced? I can hear a few of you saying, but I don’t want to spend that much money, well here’s the thing, if you don’t you’re going to pay for it in the way of a lower selling price. And here’s the thing, it’s cheaper to pay for a repair or update than what the potential buyer will deduct from their offer.

Next, consider the floor plan. Look at the room objectively and decide which pieces of furniture need to stay in the room and which need to go.  Is there a better way to layout the furniture than how you’ve had it for years? You want to make sure it is easy for potential buyers to walk around the room. Is there a view that you want to highlight, make sure it is accessible.  Or do you want to take away from a bad view?

Once the furniture is in place, consider adding a few colorful accessories.  A large piece of art or two, throw pillows. Décor items work best in a pair or a grouping in odd numbers. Make sure to keep the décor simple to appeal to the greatest number of potential buyers.

The last thing to do is to get great pictures of the room. Most buyers look online so it’s so vital that the photos of your room look fantastic.  My parting advice is to hire a photographer.